SSRS Funnel Chart

Funnel charts represent stages in a process or progression through a sequence. With a funnel chart, you can quickly see how the data flows through each stage and identify areas where the flow is hindered. Funnel charts get their name from their unique shape, which is widest at the top and narrowest at the bottom, resembling a funnel. This shape makes it easy to compare the values of each stage, and the colors can be customized to provide additional context or highlight specific stages. Funnel charts are versatile tools that analyze process data, such as sales conversion or website traffic. By visualizing data in a funnel chart, you can gain insights into the progression of your data through different stages and identify areas for improvement. This makes funnel charts an effective way to optimize various types of processes.

In this example, each row represents a process stage, such as awareness or consideration. The columns in the Funnel Chart represent the number of visitors at each stage and the number of conversions that occur, such as leads, opportunities, and sales. This helps to visualize the flow of potential customers through various stages and identify areas where the process may need improvement.